Filter Events By

Factory Tours

Meet the jigger, jollier, fettlers, casters and decorators who’s traditional skills and craftsmanship go into creating every beautiful piece of handmade and hand decorated Emma Bridgewater pottery. Join an inspiring and enlightening tour of our atmospheric Victorian factory in the heart of the Stoke-on-Trent Potteries to discover how a lump of clay is transformed into our familiar shapes and patterns.


Tour Length: 1 hour 

Ticket Price: £2.50 (Children 5 -16 years are FREE, no under 5's on factory tours)

Tour Times: Monday to Thursday 10am, 11.30am & 1.30pm, Friday 10am & 11.30am

Shoppers Tour & Breakfast: Wednesday 1st to Thursday 23rd November inclusive (10am factory tour only)

Get ahead with your shopping and see behind the scenes at Emma Bridgewater too. Book a 10am factory tour for before 24th November and enjoy a delicious breakfast in our cosy café warmed by a polka dot Aga, plus a 15% shopping discount*, all for just £10! 

(*offer valid in gift shop only and excludes use in the factory shop, electronics, gift vouchers, Collectors Club membership, charity items and cannot be used in conjunction with any other offers).

Terms and conditions apply
Availability allowing, we will try to accomodate date changes
Tickets are non-refundable. 
Redeemable against product sold in the on-site shops only (excludes food and drink)
Minimum spend of £12.95 to redeem voucher, one voucher to be used per transaction only. 



View on Map